You must have thought, like many others, to market your products and skills, or your brand online, and the best thing to do is to design a website that ensures your presence and influence through the information space.
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Steps to design a website
To join the online world and promote an idea or commodity, you must design a website that reflects the brand to be promoted by following these steps:
Create a project plan:
In the first stage the user has to develop a strategy to create the site depends on several axes to go through.
At this stage, the user will lay the foundations of the site to determine what brand he wants to create, the purpose of this site (brand promotion, going into sales, promoting the idea, or entertainment), the features included in this site, and the audience to be directed to the site.
These principles are useful in determining the layout and presentation of the site, and if the user wants to be more successful, he should search similar sites, which could be competing for his site, and to go into the pros and cons to avoid errors, and provide a more attractive product to the public.
Before you start designing a website, the user should choose a platform to create the site; either choose a website builder like Wix, or program the site on its own as in WordPress.
The use of the Website builder service is the best option if this is the first user experience in creating a website, and did not have sufficient technical skills to take care of the maintenance of the site and activity, leaving this task to the site builder for a monthly fee.
While user programming for the site itself is the best option if the user has sufficient software and technical skills to be able to create the site and follow-up maintenance to keep it active and safe.
Select Layout and Navigation:
The main page of the website should be attractive, and at the same time include important information that clearly expresses the purpose of the site, and must be in an appropriate layout that facilitates the movement of visitors to the site.
Keep things simple so that they do the job without exaggeration; at the top important information is placed with a navigation menu (so that the visitor sees it first), and at the bottom the supporting information is placed.
Logo is placed next to the navigation menu at the top or center of the page depending on the brand’s importance to the product.
Home navigation menu:
For this list to be highly efficient, the headings should be customized so that they are clear, short, and highly understandable for visitors to the site, as well as placed at the top of the home page in an easily visible location.
The website builder offers a number of ready-made templates from which the user can choose, with the ability to filter by categories to suit the domain adopted by the site. The user can also make some adjustments.
This item may seem unnecessary when designing a website but it is of great importance. The colors used in the site reflect the content and give an impact on the visitors’ importance and attractiveness.
There are several things to consider:
The prevailing color of the site should be one of the logo colors of the brand, and the background color should not prevail over the content (so most sites choose white color), and additional colors across the site to reflect what the subject matter (red color for example gives the character of speed, or content Urgent).
It is best not to overdo the colors so that visitors do not distract from the content of the site.
Font, content, and images:
In the same color scheme, when designing a website, the font should be in one style, reflecting the content, and it is important to focus on the principle that the style should not be more readable.
For content, it should be striking, taking into account the preference in the SEO search engine by targeted content. In addition, the content should be free of spelling and grammar errors.
Finally, the images provide greater interaction between visitors and the site, as they bring a kind of visual communication, which entrenches ideas in the mind of the visitor. However, you should consider reducing the presence of images to the speed of site loading, which negatively affects the lack of patience of visitors, so keep the number within limits.
Test, publish, and update the site:
Before publishing the site must be tested, at this stage it is preferable to take the views of some users from friends to modify what should be modified.
Since the world of the Internet is constantly renewed, visitors will give negative reviews of the site if it is at a standstill; the process of designing a website does not stop when it is published, it is an ongoing process of updating.
When updating the site, consider replenishing the information it contains, moving between content elements is clear and smooth, and important attachments and links are always placed in striking places.
To keep the site in line with the latest actions, you can add features such as: video elements, more complex color patterns, add animation effects, 3D characterization, and more.